4 Powerful Tips on Getting Started with Outdoor Advertising
In layman’s term, outdoor advertising, also known as out-of-home advertising, targets customers who are outside their homes, shopping, visiting public spaces or commuting. Just recently, it has undergone regeneration, specifically with the launch of groundbreaking technology to the medium. This has made OOH more compatible with digital marketing.
If you have a business, you need to take full advantage of this kind of advertising. To kickstart an effective outdoor advertising campaign, use the following tips.
- Establish a strategy to use the data available.
Using Google Analytics is a great way to measure the success of your advertising campaigns. You can apply the results to OOH by testing ad creatives online prior to committing to a LED signage or billboard. Plus, you can identify the best place to put OOH ads by utilizing mobile tracking and IP addresses. Pinpointing these locations is the key to knowing which OOH sites will be most effective at reaching your consumers.
- Be strategic when booking OOH locations.
In the olden days, only wealthy companies can afford OOH advertising. These days, anyone can invest in outdoor advertising campaigns as online OOH booking tools make it simple and easy to choose OOH sites in accordance with your requirements. The great thing about OOH screens is that you can decide on the date, time, and frequency to display your ads.
If you own a restaurant, for instance, then you can advertise on LED screens or outdoor billboards close by. To fully maximize your exposure among your target audience, you can opt for a mobile LED screen.
- Convey your message effectively.
Studies show that the average attention span of someone who passes by an OOH advertisement is somewhere between 2-3 seconds. This means that it takes a very short amount of time for your brand to be understood and prompt your target audience to take action.
The human brain processes images 60,000 quicker than it does with text, thus it takes the right visuals to ensure the success of your outdoor ad. This is why you need to stick to one striking image that effectively grabs attention and conveys your message clearly and effectively.
In terms of typography, ensure that the font you’ve chosen is huge and readable. You also need to stick to font styles and colors that the human eye can process easier.
- Integrate social media with your outdoor ad.
Social media plays an integral role even when it comes to OOH advertising. How? Well, it can be as simple as choosing a memorable hashtag to display on your ad.
The great thing about digital advertising panels is that they enable real-time connections with social media feeds. Just recently, Cancer Research UK has linked social media feeds to digital screens across the London Underground to keep people aware of their fundraiser events. They used Facebook, Instagram, and Twitter to encourage followers to post their images using #RaceLace.
Want to give your brand a breath of fresh air? OOH advertising is the most powerful tool that you can count on to take your business to where it needs to be. So, follow the tips mentioned in this article today!